Engaging Men Program - Launch Event: Redefining Masculinity for the Modern Age

PWI Brussels is proud to partner with Robert Baker to lead the Engaging Men Program. Robert Baker, Founder and CEO Potentia Talent Consulting, is a long term PWN Global Ambassador and expert in engaging men in gender balance.  He has extensive experience in getting men engaged in supporting gender equality. He is also a Trustee of One Loud Voice for Women and the Sister Sister Global Network as part of his efforts to support gender equality.

He is Vice-Chair of European Women on Boards and a Trustee of UN Women UK and selected by Management Today as an Agent of Change 2019, for his work in advancing gender balance. He was also elected as a Companion to the Chartered Management Institute, in recognition of the contribution he has made and continues to make to the future of leadership and management. He has been appointed "Disruptor in Residence" in Diversity & Inclusion at EDHEC Business School and the Investor Director at Talupp, the leading AI driven, experiential talent development platform. Additionally, he is a Director of Aspierations CIC, which aims to help people with Asperger Syndrome or high functioning autism achieve employment and develop fulfilling careers.

PWI Brussels believes it is time for a new dialogue between men, women, and indeed all genders on how we achieve gender balance in the workplace and at home. We aim to support organisations in making faster progress in gender balance in the workplace. A crucial element of success is engaging male leaders and colleagues. 

A Boston Consulting Group study shows that in companies where men are actively involved in gender equality, 96% report progress. Conversely, in companies without their engagement, a mere 30% report progress. This is not surprising, given that globally men represent some 75-80% of executives and some 60% of line managers. The decisions they make about the women in their companies and teams can make a huge difference to these women’s careers. 

The launch event of the Engaging Men Program invites all genders to go into dialogue with a panel of experts on how to define masculinity in the Modern Age. This promises to be a lively discussion to offer us new insights how men can become allies to accelerate gender balance in all levels of society.